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Getting the message across: the A to Z of A2P

A buyer's guide to A2P for enterprises

In today’s digital-first world, reaching your customers in the way and the channel they prefer, is crucial. Despite the wave of new apps and platforms out there, a traditional SMS has proven to stand the test of time, with a delivery and open rate unmatched by any other channel on the market. 

For enterprises, SMS come in the form of A2P (Application-to-Person) messaging – quick, easy communication with customized messages and offers based on your customers’ needs, behaviors and wishes. For many industries, including banking, retail, hospitality and travel, there is no other technology that can compare in terms of efficiency and deliverability. 

But how do you know which A2P solution is the right one for you, and what should you keep in mind when browsing the market? Watch this insightful conversation which aims at serving as a buyer’s guide, hosted by Telia Carrier and Global Telco Consult and moderated by Andy Hicks, GlobalData, and get actionable tips on:

  • Why A2P is crucial for today’s enterprises
  • What the A2P market looks like
  • What to keep in mind when evaluating solutions and providers


Chintan Bhatt
Chintan Bhatt
Senior Business Development Manager, Arelion

Chintan has been active in the telecom industry in various commercial and sales roles for 14+ years. He has diverse experience in the carrier voice and messaging industry. Most recently he was heading up messaging sales team in Europe for Tata communications where he helped establish Tata as a significant player in the messaging industry. In his current role at Arelion he is part of dynamic and fast growing messaging team, responsible for business development and meeting demands of diverse set of customers. 

He holds a Bachelor’s degree in Computer Engineering from North Maharashtra University and currently based in London. Chintan follows cricket and football in his free time, likes to kick the ball around with his 7 year old son who loves to score goals against his dad. 

José García
José García
CEO and Founder, Global Telco Consult

José García has +20 years’ experience in telecoms, having held senior positions in fixed net and mobile technology companies. Today he is CEO & Founder of GTC, a company he founded in 2014. GTC provides consultancy and managed services related to messaging services to mobile operators, SMS aggregators and voice carriers. José is recognised as an expert in messaging. 

As former VP of Sales & Carrier Relations at tyntec, José gained deep industry expertise developing profitable SMS and virtual number business worldwide. Previously, he managed the operator department of mobile payments business in Central and Southern Europe for Netsize, a Gemalto company. Before then, he worked for Verizon, where he headed up a European team responsible for international voice services for almost ten years. José holds Spanish citizenship, is based in Munich and studied in Frankfurt, where he obtained his Master’s degree in Business Administration.

Andy Hicks
Andy Hicks
Principal Analyst, Global Telecom Technology and Software, GlobalData

Andy joined GlobalData in 2018 as a Principal Analyst, covering IP systems, services and software in the telecommunications industry. Prior to GlobalData, Hicks spent 10 years at IDC. There he established and coordinated the Telco 2025 research stream, focusing on digital transformation, operations, partner ecosystems, and IT strategy at the carrier. Earlier, Hicks was managing director at an equity research and capital markets services firm and taught language and literature at Columbia University, where he earned an MA and PhD in Russian Literature. He also holds an AB in Russian studies from Amherst.