Mattias Fridström continues the conversation with Rob Merhej, VP EMEA at AVANT, exploring how advisory‑led partners create long‑term value for customers – and why connectivity remains central to everything from AI to customer experience.
In this episode, they discuss:
- How AVANT supports partners beyond the initial deal through ongoing advisory, cross‑sell, and up‑sell engagement
- What separates top‑performing trusted advisors – and why selling multiple services per customer matters
- How AVANT stays ahead of vendor roadmaps with specialist engineers and tools like Pathfinder and Atlas
- Why AI deployments often fail without the right data center, bandwidth, and network design in place
- The shift of unified communications into broader CX and contact‑center transformations
- Growing awareness of AI security, governance, sustainability, and talent challenges
- A look ahead at the next five years – from multi‑gig connectivity to AI as an everyday work companion
A lively conversation on connectivity, AI, and the advisory models powering the next wave of the technology channel. Tune in and get ahead of what’s next.
