What’s reshaping the future of the technology channel? Rob Merhej, VP EMEA at AVANT, joins Mattias Fridström to discuss:
- How AVANT evolved from a small startup to a global advisory‑led technology services distributor
- The shift from traditional reselling to a modern trusted‑advisor model across cloud, connectivity, co‑location, cybersecurity, and AI
- Why recurring‑revenue, as‑a‑service solutions are now central to partner go‑to‑market strategies
- How AVANT supports partners with engineering expertise and agnostic guidance to navigate complex, multi‑site customer requirements
- Key differences between the US and European channel ecosystems – and how European markets are rapidly catching up
- The impact of AI deployments, co‑location growth, and increasing connectivity demands on the channel’s momentum
Don’t miss this insightful look into how the partner landscape is evolving – and why the trusted‑advisor model is becoming indispensable in today’s technology world.
