Bare metal is only as fast as the network feeding it. NovoServe and Arelion have built a multi-year routing partnership across Europe and the US, ensuring that massive compute workloads are backed by resilient, low-latency IP Transit. When NovoServe’s clients face sudden, massive scaling demands, Arelion delivers the infrastructure backbone required to keep them ahead.
Since 2014, NovoServe has been a definitive force in the IaaS market, specializing in high-bandwidth, single-tenant bare metal servers. Headquartered in the Netherlands, NovoServe built its foundation in its very own data center in Doetinchem, before aggressively expanding its footprint worldwide. NovoServe now operates data centers in Rotterdam, Amsterdam, Copenhagen, and New Jersey.
Today, over 500 B2B clients, ranging from ad-tech platforms to high-frequency streaming providers, utilize NovoServe’s dedicated servers. NovoServe doesn't just rent space; they orchestrate a highly optimized network mix with multiple Tier-1 carriers and many peering partners, designed for sustained, unmetered throughput where virtualization bottlenecks are not an option.
The bare-metal market is experiencing a paradigm shift. Modern enterprise buyers want the raw power and security of dedicated hardware, but they demand the elasticity of the cloud. Meeting this expectation creates a massive operational challenge for physical infrastructure providers. While a virtual machine can be spun up via an API in seconds, bare-metal scaling requires physical capacity, data center cross-connects, and substantial upstream bandwidth ready at a moment's notice. NovoServe recently faced a scenario where several high-growth clients needed to rapidly scale their traffic profiles in the US. To maintain their strict quality-of-service guarantees, NovoServe needed to instantly double its capacity in its New Jersey data center, scaling its Arelion transit capacity from 200G to 400G. In the dedicated server industry, delays in network provisioning directly hinder customer growth and can have serious business consequences.
Despite being a global network powerhouse, Arelion delivered immediate operational support with agility and efficiency. The communication was direct, transparent, and entirely focused on execution speed. Arelion's engineering and data center teams quickly provisioned the physical ports and routed the extra capacity, upgrading NovoServe’s US deployment to 400G seamlessly. This rapid response turned a potential infrastructure bottleneck into a frictionless upgrade.
The immediate scaling to 400G in the US allowed NovoServe to seamlessly absorb its clients' massive traffic spikes without a single millisecond of latency degradation. By combining NovoServe's bare-metal engineering with Arelion’s highly adaptable global backbone, NovoServe achieves a level of infrastructure agility that matches the cloud. This successful deployment has yielded concrete operational benefits, proving that NovoServe can onboard data-heavy B2B clients with unpredictable scaling trajectories, secure in the knowledge that their upstream transit can double on demand.
Furthermore, this agility has directly translated into a distinct competitive advantage. Direct access to highly responsive account leadership completely eliminates the weeks of deployment lag typically associated with global telecom providers, turning network provisioning into a fast, proactive process. Ultimately, providing stable, unmetered bandwidth at scale strengthens NovoServe’s reputation as a premier high-bandwidth bare metal specialist, reinforcing client retention and driving continuous trust among the 500+ global enterprises that rely on NovoServe daily.
“Our business is built entirely on trust,” says Sjoerd van Groning, Product Manager of NovoServe. “When 500+ B2B clients trust you with their core infrastructure, you need network partners who treat your emergencies as their own. Arelion proved that they can deliver global scale with the agility of a local partner, which allows us to keep serving our growing client base better every single day.”
Hardware is only half the battle. For modern IaaS providers, the real differentiator is the speed of the underlying network partner. Through close collaboration with Arelion, NovoServe proves that bare metal can be just as dynamic, scalable, and resilient as any cloud environment, keeping their 500+ global B2B clients securely connected to the future.
Search
